Guides, no gatekeeping.
What we would tell a brand over coffee, and what we tell creators before their first paid deal, written down. How to find creators, how to brief them, what to buy first — and on the other side, how to pitch, what to charge for, and what you are giving away.
(01) — For brands
Finding, briefing, buying.
(02) — For creators
Pitching, pricing, protecting.
(03) — FAQ
Guides, answered.
Who are these guides for?
Founders and marketing leads at Indian brands doing creator marketing for the first time, or doing it themselves and wondering what an agency would do differently — and creators who want to see how the brand side thinks and get paid properly for it.
Why don't the guides give rate numbers?
Because Indian creator rates vary by multiples for identical verified reach, depending on city, language, category and season. A number on a page would be confidently wrong for most readers. We explain how rates are built instead, and the budget planner works from quotes you have actually received.
(04) — Contact
Ready when
you are.
Read enough? Brief us and compare our shortlist with your own.